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Featured collection

premium beard oil and beard comb set
Beard Oil with Comb Set 1oz
$14.99
$14.99
60g premium beard balm, beard butter
Beard Balm 60g
$14.99
$14.99
beard wax and mustache stick
Beard Wax and Mustache Stick Set
$18.99
$18.99
SOLD OUT
beard shampoo and conditioner
3 in 1 Beard Shampoo, Conditioner & Hair Protection
$14.99
$14.99
SOLD OUT
6 products beard grooming kit
(UK ONLY) 6 Products Beard Grooming Essentials Kit
$29.99
$29.99

Worldwide 5-Star Reviews ★★★★★

Samir, 35-44 years old

I've tried a lot of beard oils and balms, but none have left my beard as soft and manageable as these products. The scent is natural and not overpowering, which I love. My beard feels healthier, and even my barber noticed the difference. Definitely a customer for life!

Thomas, 25-34 years old

"This beardcare line is a total game changer! The oil absorbs quickly without feeling greasy, and the balm keeps my beard looking neat all day. Plus, my skin underneath feels moisturized and itch-free for the first time in years. Highly recommend to anyone serious about their beard care!"

John, 45-55 years old

"Absolutely obsessed with these products! From the packaging to the results, everything feels premium. My beard has never been softer, and the subtle fragrance always gets compliments. It's clear a lot of thought went into creating this line. I’ll be back for more!"

Best Seller

60g premium beard balm, beard butter
Inside white beard balm
Back of beard balm box

Beard Balm 60g

$14.99
$14.99
Sold Out

Our Beard Balm has been formulated to style, tame and add volume making your beard look and feel thicker, all naturally - it will work simultaneously to give your facial hairs the vitamins it needs to stay healthy without causing any damage. Ideal for shorter beards.

Formulated to Control, Hydrate and Add Shine to your Beard

Translucent Color & No Beard Staining

Mouth Watering Scent

Ingredients: Shea Butter, Beeswax, Jojoba Golden Oil, Argan Oil, Sweet Almond Oil, Apricot Oil, Castor Oil, Vitamin E, Emu Oil, Tamanu Oil

0% Alcohol | This Product Contains Nuts

Shop by need

No matter what you're seeking for your beard, we've got the perfect product to meet your needs. From grooming essentials to styling tools, our extensive selection has everything you're looking for. Whether it's nourishing oils, gentle cleansers, precise trimmers, or stylish accessories, we have you covered. Explore our range and discover the ideal solutions for your beard care regimen. Shop with confidence, knowing that we have the right product to enhance your beard grooming experience.

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beard and hair pencil filler
Beard & Hair Pencil Filler
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beard horse hair brush
Beard Brush Made with Dark Horse Hairs
$14.99
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double sided black beard comb
The Dual-Sided Beard Comb
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afro beard and hair comb
The Afro Beard Comb
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New Article

The Rise of the Beard: Why Young Men Are Growing Facial Hair in Droves

In recent years, a notable trend has emerged across cities, campuses, and even corporate offices—young men proudly growing beards. Once associated with either rugged lumberjacks or aging philosophers, facial hair has become a contemporary symbol of style, identity, and even subtle rebellion. So, what’s behind this modern beard renaissance among younger generations?

Read more

Our story so far

TAKING CARE OF BEARDS SINCE 2015

“We deliver quality, not quantity”- and we stand by it.

Our mission has been to improve the confidence and appearance of men through simple beard care. We welcome you to join over 1 million bearded brothers from all around the world because our story is the story of our customers.